Overview

I was part of an agency pitch to create a campaign to raise awareness of the debilitating effects of the migraine disorder, and create a community for those who suffer from the condition, allowing them to share their experience and find support.

The creative team developed the “It Takes Character” print campaign below, and it was my role, working with a copywriter, to create a website idea that would incorporate this concept, building a migraine community within a site that would be an educational hub.

“IT TAKES CHARACTER”

It takes character to live with migraine. Creativity to avoid my triggers. Joyfulness to embrace pain-free days. Playfulness to help keep my stress at bay. Boldness to share my truth with others.

It takes character and community to live with migraine.

So to all of my fellow migraineurs, let’s come together and celebrate. our strength of character, courage, and chutzpah.