Migraine awareness campaign

Working on a migraine awareness pitch, I created this storyboard for Snapchat. When I designed the website, the flow allowed users to created their own daily migraine character and share it out to social media.

I thought that the linear storytelling interface of Snapchat called for a different social angle. This concept introduces the characters used across the campaign, telling their stories in a fun, playful way, and then invites the viewer to engage with the story at the end, picking and sharing a character they identify with. The team took this piece to further develop video/tv spots.