NorthShore University HealthSystem

I worked on this pitch as a freelance art director—concepting and designing with a team on all aspects of the campaign.

After only three months of running the new campaign, Northshore University Healthsystem’s brand awareness nearly matched that of the ENH brand before the campaign.

All that with hospital advertising that didn’t show a single doctor, one patient testimonial, or picture of a beautiful lobby or fancy new machine.

And to top it all off, the campaign won a Clio Healthcare Award.